The Team



James brings 13+ years of international eCommerce experience from Li&Fung, Vente-Privee and Microsoft amongst others. Most recently he ran a €30m European eCommerce division of Global Brands Group (Li&Fung) and before that co-founded an eCommerce consultancy in New York working with clients including fb, L’Oreal and Saatchi & Saatchi.

During the 5 years he spent at Vente Privee he was responsible for launching the business into the UK market and growing it to £40m in annual sales. 



IORMA board member Neil started his career in menswear merchandising at Selfridges and House of Fraser before moving to omni-channel retailer Emma Bridgewater where he was head of merchandising and wholesale.
Neil then spent 10 years working in the Middle East as Head of Retail at GRMC Advisory Services, a custom research & advisory consulting practice. His final role before returning to the UK was sales director of, a government backed marketplace.

Hired pre-launch he was responsible for on-boarding 200+ brands including Nike, Reebok and The Face Shop
Keen cyclist Neil loves to explore the Kent countryside on weekends but misses the warmer climes and flat terrain of Dubai!!