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Pivot International

Pivot operate as a multi-client Global agency focused purely on international eCommerce marketplaces and the related ecosystem.

We have created key strategic partnerships with multiple international marketplaces obtaining an intimate understanding of how to deliver against their Cross-Border growth goals in key international markets.

Our business is split into 4 mutually beneficial business units.

Our Key Clients


(US): 2017 $3.8 billion + of merchandise sales 36 Million+ customer base.


Higo (China):A light touch, easy entry into the world’s biggest eCommerce market.


16 Industries, 750 categories with over 6,000,000 listings and growing fast.


(NZ): Largest NZ marketplace with 3.2 million active customers  


(Italy): Largest Italian CE, IT and tech marketplace with 1.8 million active customers


The largest flash auction site in the US


Full product offering across 32 counties


Australia’s fastest growing marketplace

Marketplace UK and European merchant acquisition

Acting as a European seller acquisition team for our clients we manage the lead generation, onboarding and account management of key online merchants based on the needs of the client.

We regularly speak and appear at many different events and industry functions for the marketplaces we represent, all of which contribute to fulfil a brand building and awareness program of the Marketplace and 1st-party retail models across these channels.

We also act as the focal point of all industry relationships from Integration Service Providers, Industry Press and Payment/FX/Currency Partners, PIVOT owns these relationships and manages the content flow and growth strategies.

Consulting and Project Management for full international Marketplace builds

Creating the strategy, building the full RFP process and project managing the marketplace build for international governments and private organisations.

Bespoke Cross Border Marketplace Entry Strategy

Bringing together our international marketplace ecosystem to offer large brands and retailers new marketplace channels

Rather than the traditional marketplace strategy of many brands (which typically starts and stops at Amazon & eBay) we try and help clients understand the trend towards channel ownership elimination of grey market goods, while also offering a broader channel ecosystem

Pivot put together the strategic and operational frameworks to help brands understand the best global marketplaces and help them put into place the required steps to scale in/on these markets. We bring together the best combination of technical integration, merchant of record, shipping, warehousing, returns and account management, data analytics and marketing to optimise and drive GMV from each additional channel.

D2C: Direct sourcing and selling on key international marketplaces

Becoming a key merchant and providing white label products for a number of key international marketplaces. Our ability to source directly through our teams on-the-ground in China, manage direct injection shipping models and optimise our own branded store fronts with analytical feedback from the marketplaces allows us to practice what we preach.

Why work with Pivot?

Exceptional management team with compatible culture with deep knowledge & understanding of eCommerce marketplaces

Unique knowledge of key cross border markets and how best to target them

Been there and done it already in international markets: invaluable experience

Successful existing relationship with our marketplace clients and partners

Solid track record of delivering cross border GMV growth

Global network driving our clients growth forward


“With Newegg’s ever-increasing vision to grow our marketplace platform into a global eCommerce destination for both customers and sellers alike, many challenges arose which proved to be difficult to navigate. With Pivot’s local knowledge, industry connection and cross-border e-commerce expertise, Newegg’s Global expansion plans materialized and became the catalyst it is today, helping Newegg to achieve the high level of trade volume and success we are seeing now.
We look forward to continuing the great momentum we’ve gathered in the last 2 years, as we head into 2019 with Pivot at our side as a partner, ally and a driving force.”

Sophia Tsao - Chief Marketplace Officer, Newegg

“If you’re in the business of fulfilling orders for online customers, then you should be speaking to PIVOT. Their expertise and relationships in the industry are key to any successful strategy you have in mind, and they will be able to add value to any idea you may have, and more importantly increase sales from day one.”

Eddie Evans, CEO BleepBox

“Already running a successful omni-channel fashion business in the UK I began to understand the potential that existed internationally for our female fashion lines. Our challenge was how to reach these markets and leverage these opportunities. This is where the team at PIVOT truly added value with their global relationships and understanding of the best online opportunities in each region we were able to drive consistent incremental revenue from day one and international brand awareness.”

Dave Chawla, Founder and MD Blue Vanilla

The Team

Leadership Team

Neil Tunbridge

Director and Co-founder

As a co-founder of Pivot, Neil brings an understanding from both the retail sector (Selfridges, Emma Bridgewater & House of Fraser) and the marketplace arena (Tejuri.com). Neil spent 10 years living in Dubai where he managed a retail research & advisory company for the majority of that time before moving back to London to consult into the UK government. As a consequence he has an industry perspective that is as unrivalled, as it is knowledgeable and diverse.  Neil’s role at Pivot typically concentrates on client management and industry representation.

James Storie-Pugh

Director and Co-founder

As a co-founder of Pivot James’ role focuses on partnership management and strengthening Pivot’s ecosystem across the eCommerce landscape, bringing with him nearly 15 years of international eCommerce experience from the likes of Li & Fung, Vente-Privee and Microsoft. Having run a €30m European eCommerce division of Global Brands Group and also co-founding an eCommerce consultancy in New York he has a steely-eyed determination for success and an unrivalled entrepreneurial spirit. Something that comes with having worked for and alongside the likes of Facebook, L’Oreal and Saatchi & Saatchi..

Gareth Lloyd-Jones

Head of Acquisition

Gareth is empowering the growth of Pivot as the Head of Acquisition across our Marketplace Channels. As a proven leader having been both a Sales and Publishing Director for two of the leading Lifestyle Publishers in the Middle East, Gareth has worked for Globally recognised brands such as Time Out, Hello, OK! and Women’s Health. Latterly Gareth shifted towards a more digital bias across media, content marketing, eCommerce and project management skills, working with brands like Sony Playstation, Visa and Starwood hotels as well as being a google partner with inbound marketing and adWords certifications. 

Contact Us

For more information about our services and marketplace opportunities please get in touch:

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